Lese gerade über eine sehr interessante Messgrösse/KPI im Social Media Marketing: Share of Voice!
#3: Look at Share of Voice
With social media, share of voice refers to the number of conversations about your company versus your competitors/market. The value of online customer and prospect interaction can be tied to the share of voice (SOV) metric, which I like to call ”The Big Picture Show.âEUR
via 5 Simple Metrics to Track Your Social Media Efforts | Social Media Examiner.